Sanity CMS

A better way to do digital

Sanity is more than just a content management system—it’s a powerful, headless platform that gives you complete control over your digital content. Whether you’re launching a marketing site, editorial platform, or e-commerce experience, Sanity’s real-time, structured content engine makes content creation seamless for your team and lightning-fast for your users.

We’re a design-driven development agency that knows how to unlock Sanity’s full potential. From intuitive editorial workflows to stunning frontends, we create content systems that scale with your vision.

How we do it

Our developers and designers work together to create flexible, customisable websites powered by Sanity—giving your team full control without compromising on speed or style.

Flexible Content Creation
We build a library of interchangeable content blocks so your team can visually create and edit pages without relying on developers. Drag, reorder, and fine-tune layouts with complete control.
Real-Time Previews
See changes in real time as you edit—no more back-and-forth or blind publishing. Our implementation includes a custom preview environment so your team knows exactly what they’re shipping.
Fast Campaign Turnarounds
Need a landing page by end of day? No problem. With intuitive tools and clear structure, your team can launch pages and updates in hours—not days.
Integrates with Your Ecosystem
From Shopify and HubSpot to CRMs and analytics, Sanity connects seamlessly with the tools you already use—keeping your workflows smooth and centralised.
Built-In SEO & Content Governance
Every build includes structured metadata, alt tags, open graph controls, and reusable content fields—so your content stays consistent, accessible, and optimised for search.

Our Approach

Design-Driven, Strategy-Led

We combine thoughtful UX design with smart content architecture. Our team maps your goals into modular, scalable systems that empower your team to move fast without sacrificing brand integrity. Every component is crafted to serve marketing and storytelling—not just code.

Full-Service Sanity Implementation

We handle everything—from schema design and content modelling to frontend development and live preview integration. You get a flexible, future-proof setup that fits perfectly into your existing workflow.

Built for Growth, Backed by Support

We don’t believe in one-off projects. Whether it’s onboarding your team, iterating on features, or scaling with your content needs—we stay in the loop. Our long-term partnerships mean your CMS evolves alongside your brand.

Brands we've helped grow

See how Sanity stacks up against visual builders and traditional CMS platforms—flexibility, scalability, and performance, side by side.

Sanity CMS (Modular Setup)
Visual Builders (e.g. Webflow, Squarespace)
Traditional CMS (e.g. WordPress)
Content Creation
Flexible, modular content blocks
Visual flexibility, but limited backend
Rigid templates, developer dependent
Preview
Real-time previews
Built-in visual editor
Delayed or no live preview
Omnichannel Content Delivery
API-first, supports multi-platform
Web-focused
Mostly web-focused
Scalability & Performance
Headless, built to scale
Not ideal for high-scale sites
Can become bloated with plugins
Integrations
Easy integration with any stack
Limited or no external API support
Plugin-dependent
Marketing Autonomy
Build and launch without devs
Good for simple marketing updates
Content often locked in templates
Developer Flexibility
Full freedom, no platform limits
Limited customisation
Theme and plugin conflicts common
Multi-language / Localisation
Fully customisable setup
Very limited
Often requires complex plugins
SEO & Governance
Structured metadata, alt tags, reusable fields, Open Graph controls
Basic controls only
Plugin-based, inconsistent implementation
“Confederation are Newground’s trusted brand guardians. They’ve done an incredible job developing our brand, website and various needs. The team are a pleasure to partner with.”
Joel GratesCo-Founder & Director, Newground

Frequently asked questions

What is Sanity CMS?

Sanity is a headless content management system (CMS), meaning your content is stored separately from how it’s displayed. This gives you full flexibility to structure and reuse content across websites, apps, campaigns, and more—unlike traditional platforms like WordPress, which mix content and presentation in one system.

Can our marketing team use it without developers?

Yes! Once we’ve set up your modular content system and visual page builder, your team can build, edit, and publish pages independently—no need to rely on developers for every update.

Is Sanity good for large or scaling websites?

Absolutely. Sanity is built for performance and scalability. Whether you’re a growing brand or managing complex, multi-site ecosystems, it can handle large volumes of structured content with speed and reliability.

Can we see what we’re editing before publishing?

Yes. We implement Sanity’s real-time preview feature so you can see exactly how your content will look before it goes live—giving your team confidence and reducing the chance of mistakes.

How customisable is it?

Fully. Sanity is a developer-first platform, which means we can tailor everything—from the content model to the editorial interface—to match your brand, workflows, and long-term goals. No rigid templates. No limitations.

Do you offer training or support after launch?

Definitely. We include onboarding and hands-on training so your team feels confident using the system. We also offer ongoing support, iteration, and system updates as your content needs evolve.

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