Good ChemistryGood science meets good beer

Duration: 15 weeks
Field: E-commerce
  • Services:
  • 3D Motion
  • Brand Rollout
  • Branding
  • E-commerce
  • Illustration
  • Messaging
  • Packaging
  • Positioning
  • Website

Rundown: Good Chemistry are all about articulating the science behind the brewing, breaking down the taste and educating beer-lovers. Detailed in their approach, they are always pumping out fresh flavours and are not afraid to try new things. This is a special brew for the discerning drinker.

Team:
Sam
Sam
Nahim
Project overview

Ambitious brewers Bob and Kelly faced a simple challenge – a convoluted and overcrowded craft beer market. They needed a brand and name to launch their beer business, stand out, and would grab the attention of the mature Bristol brewing scene.

Good Chemistry brews with heart, curiosity, and a love for bringing people together. Their beers are bold, unfiltered, and made to be shared.

What made Bob and Kelly special?

Well, their love of brewing, their love of the way beer can unite a community, and of course their love between each other. Thus, Good Chemistry was born. The identity revolves around the scientific language of infographics and data, conveying – in absolute detail – the formula for a great tasting beer.

“Confederation Studio truly understand that a brand is more than just a pretty picture or a fancy font, but is a key way of explaining your offer as a business in the sea of competitors.”

Bob & Kelly, Founders, Good Chemistry Brewing

Uniting people and pints – Our work seeks to captures the spirit of the brewery through vibrant illustration, evoking a true sense of community and connection.

Website

The new site bursts with character—confident typography, vibrant colour, and hand-drawn illustration come together to reflect the brewery’s independent spirit. It’s a bold, expressive design that champions community, celebrates Bristol, and feels unmistakably Good Chemistry.

Brand toolkit
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