Huggg – Helping businesses send perfect gifts
- Services:
- Art Direction
- Brand Rollout
- Brand Update
- Campaign
- Packaging
- UI Design
- Website
Rundown: Huggg is a gifting platform built to strengthen workplace culture, making it easy for companies to send thoughtful rewards to clients and employees. With a new identity, we helped reposition Huggg as a smart, people-first solution—ready to scale with clarity, warmth, and purpose.
Huggg offers a streamlined gifting platform that lets businesses easily select, schedule, and send gifts across teams, locations, and countries. The results speak for themselves: 95% of employees feel more appreciated, while 83% of prospects are more likely to do business after receiving a promotional gift through Huggg.
We partnered with Huggg to offer a fresh perspective on their brand, refining its visual identity and user experience to further elevate its impact and resonate more deeply with both employees and clients.
Our challenge was to unlock the full potential of the brand’s existing DNA to more clearly communicate a sense of celebration, generosity, and joy.
Huggg approached us with a recent brand refresh that had left them disappointed, lacking the personality and fun the Huggg brand encompasses, no standout visuals to highlight its fresh approach to corporate gifting, and a general lack of insight into what they want to communicate.
We stepped in to reframe the problem—starting with a strategic deep dive into the brand’s purpose, audience, and tone. Rather than starting from scratch, we built on the foundations already in place, injecting the identity with more warmth, clarity, and character to better reflect Huggg’s thoughtful, joyful approach to gifting.
We aimed to create a brand and website that would capture Huggg’s joyful approach to building employee and business relationships, while giving it a distinctive voice in the market.
A thoughtful UX strategy complements the framework and design to create a site that is fun, informative and a pleasure to use.
By focusing on intuitive navigation and a welcoming tone, we shaped a digital platform that feels as friendly and thoughtful as the brand itself.
We reimagined the website from the ground up, starting with UX and information architecture to ensure clarity, simplicity, and ease of use.
The result is a site that not only looks great but makes it easy for users to understand what Huggg offers, explore gifting options, and take action with confidence.
Through a new brand and website, we sought to inject a sense of delight that would deliver on the brand’s core purpose at every step.
An exciting new palette of bright colours reflects the variety of gifts that Huggg offers and brings the fun back into the brand.
Photography was also curated to align with this new vision, a mixture of brightly-shot people and products to deepen the storytelling. The playful new look was underpinned by a robust modern web framework with a full range of Saas functionality, represented in the design with a defined bank of abstractions to describe how the platform works.
