The world of payments is a labyrinth. Complicated digital processes and bureaucracy stagnates transfers and limits the reach of funds; impacting the lives of people and operations of businesses, all over the world. The future of money transfers demands global reach coupled with seamless integration at local level, enter Thunes.

We partnered with Thunes to elevate their brand—bringing clarity to complexity with a modern, tech-forward identity that reflects their role as a global connector in the next generation of payments.

World’s Apart: Thunes had established an unrivalled global network, with local relationships in over 130 countries. However, their brand didn’t reflect the scale, expertise, or innovation behind it. The existing identity felt outdated, not communicating the true power of their seamless, cross-border payment solutions.

To match their global presence and reputation as an industry leader, we needed to develop a brand that conveyed the trust, security, and forward-thinking nature of their services, positioning them as the trusted partner for businesses navigating the complexities of international payments.

Thunes’ team operates at the forefront of global payments, working on the ground to deliver faster, more efficient solutions. To capture this, we designed a brand identity that blends authority with innovation.

We carefully selected bold, modern typography and a dynamic colour palette to inject energy and vibrancy while maintaining a sense of sophistication. Through thoughtful use of design elements, we ensured that the brand could resonate with both high-level business executives and a more forward-thinking, tech-savvy audience.