Moments of Space – Bringing meditation into the everyday
- Services:
- 3D Motion
- Branding
- Messaging
- Positioning
- Tone of Voice
- UI Design
Rundown: Moments of Space takes a different path in the crowded meditation space. While most mindfulness apps focus on productivity and profit, they stay true to meditation’s original purpose — offering a more authentic, fulfilling practice centred on presence, not performance.
As life grows increasingly fast-paced and fragmented, Moments of Space offers a considered alternative — a purer, more respectful approach to meditation designed for the digital age. Fronted by Goop founder and CEO Gwyneth Paltrow, the app introduces a more grounded, everyday practice rooted in authentic tradition.
We partnered with Moments of Space to shape a brand and product experience that balances mindfulness with modernity. The result is a calm, confident identity that channels ancient wisdom through a sleek, contemporary lens — making space for stillness in daily life.
At the heart of Moments of Space philosophy are ancient Tibetan Buddhist teachings, passed down through the centuries by dedicated monks and other practitioners.
The interconnected world of smartphones, smartwatches and endless apps is both home to the early adopter and, by nature, at odds with the calm, reflective spirit of meditation.
We set out to create a brand that respectfully reinterprets ancient practices for a modern audience — crafting a digital experience rooted in the tone and values of traditional teachings. Put simply: to modernise meditation and bring clarity to a cluttered digital space.
Despite the boom in meditation apps, people are more stressed and less present than ever. Generic playlists and rigid routines no longer fit modern lives. Moments of Space champions an ‘eyes open’ approach — encouraging mindful moments and helping users find stillness wherever they are.
We focused our thinking on Moments of Space’s key differential – a meditation approach centred on individual lifestyles, powered by innovative tech, blending ancient philosophy and machine learning to create micro meditation moments. This blending of age-old teachings and machine learning gave us the main hook and brand idea:
The Ancient. Innovated.
We wanted to position the brand as a respectful yet innovative thought-leader with a global reach, with a mission backed by key shareholder and global community director Gwyneth Paltrow, a worldwide household name and leading wellness innovator.
The messaging and tone of voice reflect the brand’s calm authority and distinct perspective: that anyone can find stillness—even amidst the chaos of daily life.
The work was all-encompassing, comprising complex UI/UX design and delivery of both the app and website, as well as strategy, brand and 3D motion, underpinned by the resulting idea: ‘The Ancient. Innovated.’
The result was a refined identity with a less-is-more approach — making the user-journey as tranquil as the meditation itself. Gentle animations inspire serenity and convey the core principles of the brand, supporting imagery helps illustrate the apps relevance and value to people’s everyday lives.
Video production by Fearlessly Frank & Greg Williams
