Numan – Maximising men’s health
- Services:
- 3D Motion
- Brand Update
- Campaign
- Identity
- Packaging
- UI Design
- Video
- Website
Rundown: Numan offers treatments for men’s health, including supplements, blood tests, health tracking, sexual function support and diet plans, all backed and approved by medical experts.
Founded in 2018, Numan has fast become one of the UK’s leading providers of male healthcare treatments.
The team had started an in-house branding exercise, but needed help pulling the insights together and putting them to work.
With this in mind, they wanted to inspire their customers, and ‘turn patients into participants in life’, encouraging men to think holistically about their health, and all aspects of healthy living.
Numan’s brand combines a professional, medical-inspired look with approachable elements, making men’s health feel accessible and empowering without stigma.
We were inspired by Numan’s ethos to help men ‘maximise life’, and to do that effectively, we needed to strike a balance between achieving a premium brand feel aligned to their more mature target audience, but still communicating the vigour and energy of Numan’s approach to health.
The foundation of the visual system is a living grid that adapts across layouts and acts as a dynamic connector in motion.
Working collaboratively with Numan’s team, a detailed exploration of all touchpoints and elements of colours, fonts, photography, animation and iconography was distilled into a comprehensive set of brand guidelines.
We chose black and white portrait shots of men to set a sophisticated and timeless backdrop to the brand, offset by a bold headline font, using italics for the added prompt of encouragement. Icons and stickers were added to the brand palette, purposely technical in appearance for an added layer of trust and expertise.
The result? A powerful but encouraging brand set for trust and empowerment.
James Kennedy, Director of Brand Marketing, Numan
